Atlas Experiences (“Atlas”) is thrilled to announce a license agreement with Fremantle (“Fremantle”), securing exclusive North American rights to the beloved television game show, SUPERMARKET SWEEP, for lottery products, retailer activations and promotions. This partnership promises to bring the excitement and nostalgia of SUPERMARKET SWEEP to lottery players across North America.
SUPERMARKET SWEEP, an iconic American television game show, uniquely combines a team-based quiz format with a live, timed race through a supermarket. In this thrilling race, cameras follow contestants as they dash through aisles of a large supermarket collecting items to win cash prizes. Originally broadcast on ABC in 1965, the show has been captivating audiences for decades.
As a Fremantle production, SUPERMARKET SWEEP has a rich history of captivating viewers with its high energy. The game show resonates with multi-generational consumers. The synergy between game shows and lottery products is well-established, and Atlas is eager to leverage this dynamic connection. Through unique retailer activations, a custom lottery game show, and experiential prizing, Atlas will take an innovative approach to bring SUPERMARKET SWEEP to lotteries and their players.
Atlas aims to boost retailer engagement and elevate awareness of lottery products by incorporating the thrilling elements of SUPERMARKET SWEEP into an interactive digital game show set in a supermarket. This innovative approach will bring heightened excitement to lotteries, retailers, and consumers across North America. Atlas strives to infuse a fresh sense of engagement into lottery products that captivate players.
“We are thrilled to announce the addition of SUPERMARKET SWEEP to our product lineup,” said Derek Gwaltney, the Founder and CEO of Atlas Experiences. “The integral connection between the thrill of a game show showcased at supermarket retailers is the cornerstone of this collaboration. We are eager to bring the excitement that SUPERMARKET SWEEP has generated for decades on retail shelves to the lottery industry. Our promotion is designed to offer players fabulous grocery-themed prizes at the perfect moment.
“We are proud to announce our first lottery partnership with Atlas Entertainment for SUPERMARKET SWEEP,” said Angela Hueber, Fremantle’s VP, Commercial & Licensing. “This deal helps us solidify our commitment to delivering exciting new game show products and experiences to fans across North America.”
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Stay tuned for more details on the upcoming launch of SUPERMARKET SWEEP-themed lottery products and get ready to experience the thrill of the supermarket race in a whole new way.