Pollard Banknote Limited (“Pollard Banknote”) is pleased to partner with Alberta Gaming, Liquor and Cannabis (“AGLC”) to launch four new eInstant games. Now available to players on PlayAlberta.ca, these games mark the first developed by the Pollard Digital Games Studio to go live in North America.
The four eInstant games—Royal Court Riches, Sizzling Hot 7s, Bacon Me Crazy, and Lucky Forest— showcase the innovative design and engaging gameplay that lotteries have come to expect from Pollard Banknote. Royal Court Riches, in particular, has proven to be a standout performer in other jurisdictions, achieving first place in tickets sold, total sales, and gross gaming revenue (“GGR”) within its first 30 days of release. Building on their success in other jurisdictions worldwide, these new titles combine cutting-edge technology with creative artistry to deliver captivating gaming experiences that drive player engagement. These games demonstrate the Pollard Digital Games Studio’s expertise in creating a diverse range of game types—from existing and enhanced games to complete makeovers—tailored to meet lottery requirements and market demands.
These games build on Pollard Banknote’s existing relationship with AGLC, which includes the delivery and support of AGLC’s online gambling platform, Play Alberta, through its joint venture entity, NeoPollard Interactive (“NPi”). This association with AGLC includes the provision of a variety of managed services, including player support, acquisition and retention marketing, and website management.
“We are thrilled to introduce these proven and exciting eInstant games to the Alberta market,” said Shannon DeHaven, Vice President, Digital Engagement, Pollard Banknote. “Our Pollard Digital Games Studio has been working diligently to develop unique and engaging content that resonates with players. These games are a testament to our expertise in the digital space, reflecting our commitment to quality and innovation, as well as our dedication to helping lotteries achieve their business objectives through exceptional digital products.”
Gaming proceeds in the province, including PlayAlberta.ca, are directed toward the province’s general revenue fund. In 2023‐24, Play Alberta generated $235 million in net sales. That money supports programs and services that Albertans rely on every day.