The World-Famous Harlem Globetrotters — the originators of basketball style — have struck a licensing deal with EQL Games to launch a special lottery program in honor of the brand’s 100th Anniversary in 2026. This marks the Globetrotters’ first lottery collaboration, with the brand prominently featured on a wide range of products, including instant scratch tickets, pull tabs, draw-based games, Fast Play, iLottery games, second-chance experiences, and Keno.
Facilitated by Globetrotters’ exclusive licensing agency, IMG Licensing, the collaboration offers another way in which the Harlem Globetrotters are reaching a broad audience. The Harlem Globetrotters x EQL Games products will be available in select states nationwide, with prizes that include VIP experiences with the Globetrotters.
“Partnering with the Harlem Globetrotters is an exciting new chapter for EQL Games,” said Brad Cummings, CEO of EQL Games. “We are excited to bring the team’s history of fun and enjoyment to lottery players while elevating the fan experience and allowing them to engage with the Globetrotters like never before. We’re proud to work with such an iconic brand, especially during such an important milestone.”
“As we quickly approach our 100th anniversary in 2026, our licensing partnership with EQL Games allows us to expand the ways in which we reach our audience, develop new fan engagement opportunities and drive revenue streams beyond our live tour,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “EQL boasts an impressive list of partners across the sports landscape. We are thrilled to join that list as we approach our important centennial milestone.”
Founded in 1926, the Harlem Globetrotters have entertained millions across the world with their unparalleled basketball skills and comedic flair. They continue to grow their global fanbase with an evolved business approach centered around reaching audiences wherever they are. This includes a robust live tour that spans 400 cities around the globe, at home with content on every screen, at retail locations around the world and in the community with a powerful CSR initiative. This new partnership with EQL Games represents an exciting chapter in their legacy, offering fans new and exciting ways to connect with the team.
Headquartered in Louisville, Kentucky, EQL Games is a leading innovator in the lottery industry, offering licensed brands, technology, and game content for both retail and digital verticals. Other brands represented by EQL Games include Team USA and the U.S. Olympic and Paralympic Committee (USOPC), which was featured in multiple lottery markets across the country in 2024. The company also enjoys a growing iLottery presence both domestically and internationally.