EQL Games announced today that it has launched the first online game from the EQL Aggregator for the Michigan Lottery’s groundbreaking online platform. This digital forward partnership introduces a new wave of content for Michigan players, offering engaging gameplay and more opportunities to win.
Pool of Prosperity, powered by Greentube, will add to Michigan Lottery’s iLottery offerings, incorporating cutting-edge technology and enticing game mechanics designed to captivate players. The game boasts vibrant colors, intricate animations and a fun Prize Collect style of gameplay. As part of Michigan Lottery’s ongoing commitment to digital innovation, this collaboration with EQL Games marks a significant milestone in expanding the online lottery experience for players.
“We look forward to being part of the continued evolution of Michigan’s online gaming success and providing games to Michigan Lottery players that create greater content diversity,” said Brad Cummings, CEO and Founder of EQL Games. “Pool of Prosperity is the first of many games we plan to provide to the platform in hopes that we can thrill existing players and drive new customer acquisition for the lottery.”
The Michigan Lottery, a leader in digital lottery offerings, sees this launch as an opportunity to provide its players with innovative and exciting content while continuing to maximize revenues for the causes it supports.
“We are excited for the launch of EQL Games’ content on our online platform, and we’re thrilled to see the first game officially live,” said Suzanna Shkreli, Michigan Lottery Commissioner. “EQL’s commitment to delivering innovative products aligns with our goal of offering fresh, engaging experiences to our players. This launch marks a significant milestone in our partnership with EQL Games and will help boost online sales and lead to another successful year of contributions to the School Aid Fund.”
The launch of Pool of Prosperity represents the first of many game launches between EQL Games and the Michigan Lottery. New game launches are planned for the next few months.
For more information about the EQL Games and Michigan Lottery partnership, contact Taylor Bengtson at taylor@eqlgames.com or Jacob Harris at HarrisJ24@michigan.gov.