Take-A-Ticket, Inc. has partnered with the Ohio Lottery to develop a new weather-resistant 3-in-1 exterior signage display designed to help retailers attract customers and boost lottery sales.
Lotteries across the U.S. continue to find creative ways to promote products at retail. Over the years, exterior signage has become an important strategy in promoting lottery brands and lottery products.
Why is this important? Exterior signage is crucial for businesses as it acts as a silent salesperson, attracting customers, building brand recognition, and guiding them to a physical location. Often, it is the first point of contact with potential customers, making an impression and influencing their perception of products, enhancing brand recognition, and driving foot traffic.
Take-A-Ticket has helped lotteries achieve their marketing goals by developing exterior signage — a strategy used successfully by the Idaho Lottery, Washington’s Lottery, and most recently, the Ohio Lottery.
“The Ohio Lottery reached out to us to help design a 3-in-1 display that could be mounted to an outside wall at drive-through windows but could also be used as a free-standing display curbside or placed on the counter inside the retail location,” Seth Tigner, President, Take-A-Ticket says.
“We developed a cost-effective, weather-resistant display that is flexible to work in any of these locations. We designed the display with a removable base, making it easy to change display cards. The display is highly customizable, with the option for full-color printing,” adds Tigner.
Take-A-Ticket continues to support lotteries with merchandising displays and brochure holders.
For more information, please contact us at info@tatinc.com.