Pollard Banknote Limited has a “happy little announcement” that Bob Ross will be bringing the joy of painting to its licensed games portfolio—marking the first-ever appearance of this icon of comfort and positivity on the lottery canvas. The new licensing agreement includes rights for both printed and digital instant tickets, offering uplifting omnichannel opportunities to Pollard Banknote’s lottery partners.
Bob Ross comes with broad, cross-generational appeal and instant recognition. His gentle voice, signature permed hair, and calm reassurance that there are “no mistakes, just happy accidents” have welcomed millions of viewers into soothing landscapes full of “happy little trees” and “happy little clouds.” With 6 million+ YouTube subscribers, over 2.5 million combined followers on Facebook and Instagram, and 2.2 million followers on Twitch, Bob Ross represents not just the joy of making art, but nostalgia for simpler times, and the power of positivity. Full episodes of his beloved public television show The Joy of Painting continue to be popular on today’s streaming platforms, delighting longtime fans and drawing new audiences with his enduring appeal. Demand for Bob Ross’s own original artworks is surging, with three of his paintings recently raising over $1 million to support public television.
For lotteries, Bob Ross’s creative palette includes access to his artwork, unmistakable likeness, editorial content, and rich library of audio and video clips—offering endless inspiration for ticket designs and campaigns ready to spark player engagement. In addition, the Bob Ross brand lends itself to a variety of memorable and enriching experiential prizes, including luxury retreats, nature escapes, and “Happy Little Art Experiences,” featuring immersive painting workshops led by Bob Ross–certified instructors.
“Lottery players are looking for a moment of joy in the everyday—and to his millions of fans, that’s the promise of Bob Ross,” said Cassandra Boyd, Director, Licensed Games, Pollard Banknote. “Bob Ross also inspired people to make their world beautiful, and that’s at the core of what we do, by supporting lotteries in their mission to turn participation into meaningful contributions to communities and causes.”
As Bob would say at the start of every episode of The Joy of Painting: “Let me extend a personal invitation for you to drag out your brushes and a few paints and paint along with us…” Pollard Banknote is proud to extend an invitation to our lottery partners to bring the nostalgic charm and creative spirit of Bob Ross to their instant ticket programs.
®Bob Ross name and images are registered trademarks of Bob Ross Inc.
©Bob Ross Inc. Used with permission. All rights reserved.
Read the full release at Newswire Canada.