Fennica Gaming, the leading B2B partner of lotteries and licensed operators, and Future Anthem, the real-time AI platform powering personalisation for the global gaming industry, are anounncing a partnership. Future Anthem’s full product range will now become available to customers of Fennica.
This partnership offers our customers the opportunity to take advantage of Future Anthem’s real-time AI platform, which includes Real-Time Experiences, Dynamic Audiences, and Content Recommendations modules across draw-based, casino, sports, instant win and bingo products.
Leigh Nissim, CEO and Founder, Future Anthem, says:
“Anthem works with leading lotteries globally who are committed to giving their players the most personalised experiences – and Fennica has built a well-deserved reputation for trust and innovation. This partnership will support their ambitions to continue to lead across multiple markets, and it reflects the growing demand from lotteries for real-time personalisation.”
Luai Mahjneh, SVP, Ecosystem and Platform, Fennica Gaming, adds:
“This partnership with Future Anthem aligns with our strategic vision to build sustainable growth through responsible gaming, long-term player engagement and continuous learning driven by real player data. We look forward to working with a truly innovative partner to further strengthen our ability to deliver responsible, player-centric game experiences to our B2B customers.”
To learn more about Future Anthem and how it powers personalisation for the global gaming industry, visit www.futureanthem.com.