Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems and solutions, today announced the launch of its Virtual Sports content on the Massachusetts Lottery’s recently launched iLottery platform.
Inspired is the first third-party game content provider to launch on the platform, expanding the Lottery’s digital offering with Post Time Payout, Inspired’s virtual horse racing product and a proven top performer within its Virtual Sports portfolio. Post Time Payout is now available to Massachusetts Lottery players through the iLottery platform.
The Massachusetts Lottery is one of the most successful lotteries in the world, with a long history of delivering innovative products to players while generating critical local aid for communities across the Commonwealth. The recent launch of iLottery expands its offering into digital channels.
Aristocrat Interactive was selected by the Massachusetts Lottery to provide its first-ever iLottery program, which launched in July 2026. Inspired’s Virtual Sports content is delivered through Aristocrat Interactive’s proprietary aggregation platform, Fusion™, bringing Inspired’s established Virtual Sports offering to Massachusetts Lottery players.
“We are delighted to work with the Massachusetts Lottery and Aristocrat Interactive to bring our Virtual Sports content to Massachusetts,” said Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment. “Becoming the first third-party content provider to launch on the iLottery platform is an important milestone for Inspired and reflects the strength of our Virtual Sports portfolio and the growing opportunity for these products within the North American lottery market.”
Inspired’s Virtual Sports portfolio delivers scheduled, fast-paced events designed to provide players with engaging entertainment across digital and retail lottery environments. The Company has extensive experience delivering Virtual Sports content across regulated lottery and gaming markets worldwide.
The Massachusetts launch further expands Inspired’s presence in the North American lottery market and demonstrates the growing opportunity for its Virtual Sports content within the lottery sector.
“We’re excited to expand our digital offerings with Inspired’s Virtual Sports content and provide our players with new ways to enjoy Lottery games,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery. “As we continue to build our iLottery offering, adding innovative and proven content is an important part of delivering a compelling experience for our players.”
“We’re pleased to welcome Inspired as the first third-party content provider to launch on the Massachusetts Lottery’s iLottery platform,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “Inspired brings a strong track record in Virtual Sports, and its content is a valuable addition as we continue to expand the range of digital experiences available through the platform.”
Source: Inspired Entertainment, October 21, 2026