Ease of EasyPack™
There’s no two ways about it; everybody loves oversized tickets. Over the past five years, demand for oversized tickets has steadily grown, currently representing 9% of Pollard Banknote’s total instant game sales in the North American market.
But there’s always been a catch. Lotteries risk losing up to 50% of their retail penetration as these popular oversized tickets are incompatible with traditional dispensers.
This market challenge inspired Pollard Banknote to create EasyPack™— an 8 x 8-inch instant ticket that folds like a greeting card, allowing delivery via 4 x 8-inch fan-folded books. This proprietary print innovation provides maximized gameplay in an oversized ticket format while achieving 100% retail penetration through traditional store dispensers and Instant Ticket Vending Machines (ITVMs). With over 70,000 ITVMs and self-service terminals across the U.S., EasyPack™ establishes a whole new distribution channel for oversized instant tickets.
EasyPack™ is the ideal solution for lotteries looking to leverage larger formats to elevate new game launches or introduce higher price points without having to navigate disruptive adjustments to retail dispensers.
A Successful Lottery Debut, an Encore and More!
EasyPack™ made its industry debut with the North Carolina Education Lottery’s 2023 holiday game, The Perfect Gift. The festive design was visually striking, featuring the unique, eye-catching holographic patterns of Pollard Banknote’s Scratch FXtra™ print feature. The Perfect Gift unfolded to offer five exciting games, with a top prize of $250,000. It also featured an opportunity to play a second chance game through the Lottery’s Lucke-Rewards program, which is powered by Pollard Banknote’s PlayOn® Player Loyalty Program.
The results were impressive. In the first 10 weeks of sales, The Perfect Gift sold 62% better than the average of all other $20 holiday games launched in North Carolina since 2012. And it doesn’t stop there. Based on the success of The Perfect Gift, the North Carolina Education Lottery is once again launching EasyPack™ during the upcoming holiday season, alongside four other U.S. jurisdictions.
The Industry Is Ready for EasyPack™
The functional and resulting market success of EasyPack™ is causing buzz among lotteries—this much is clear. But what about the players?
Based on a recent survey in the U.S., 87% of scratch ticket players stated that they would purchase an EasyPack™ game if it was available in their jurisdiction. The top three reasons when asked “why?” included: the expanded layout, the number of chances to win, and the variety of games offered.
With feedback like that, it’s easy to see why EasyPack™ will revolutionize the lottery gaming experience. The increased game space enhances game value and player excitement, and the foldable design makes it simple and efficient for lottery retailers. Meeting the expectations of both players and industry stakeholders while offering more value-add opportunities than ever before proves EasyPack™ is here to stay.