Bally’s Intralot powers the world’s lotteries, sportsbooks and gaming operators to grow, engage and retain responsibly. Partnering with lotteries across 39+ countries and jurisdictions and handling $20bn+ in wagers, we unite proven systems with bold player experiences, from the retail counter to the cloud.
Our offer spans three pillars:
Retail Lottery brings LotosX Omni, our cloud-native central system and back office, together with our leading terminal hardware and software, draw, instants, Fast Play game content, and the field, warehousing and managed services that keep 300,000+ devices trading flawlessly.
Digital delivers iLottery, sportsbook, iGaming, bespoke game content, PlayerX player account management and the Player Growth Engine, all engineered on cloud-native, API-first technology that slots into your stack and scales the moment your ambitions do.
Vitruvian; our proprietary data, machine learning and AI platform, turning first-party player data into predictive insight and responsible engagement. For lotteries seeking to grow retail and digital under one roof, we bring proven technology and the operating instincts to run it.
Underpinning it all is our Lottery Consultancy Services, rooted in real-money operating experience, helps lotteries reimagine player experiences, prove new products before launch and invest with conviction.