Pall Pallson, Senior Director of Corporation Innovation & Strategy, NOVOMATIC Lottery Solutions
Marc Chabrand, Director, Marketing and Distribution Services, NOVAMATIC Lottery Solutions
Local draw games are losing market share in the lottery portfolio because of the multi state jackpot games and the importance of instant tickets. We believe local draw games have a lot of hidden potential and can be a real opportunity for trying exciting new things focused on improving the player experience. Local marketing teams have an exciting possibility here with limited risk to the business and an opportunity to learn a lot about their local daily customers. Review your game portfolio, eliminated the weakest performing game, add exciting new games and increase the frequency of memorable prizes.