Jennifer Westbury, EVP, Sales & Customer Development, NEOPOLLARD Interactive

In a world where retail and digital are converging, interactive strategies offer lotteries new opportunities to attract new players, foster engagement and drive sales. In looking not only to peer lotteries, but also evolving retail trends from outside of the lottery industry, there are tangible examples of effective tactics that enhance our products and captivate our players. Following the wise words of Theodore Roosevelt, we encourage lotteries to “Do what you can, with what you have, where you are” – and we believe there is a lot that lotteries can do today.