If you’re in the market for a new lottery game or want to see the sport of horse racing distributed to the masses, you’ve likely already seen the results of our groundbreaking Ipsos study. The top line numbers illustrate a game with broad player appeal and weekly per capita scores in the 12-16 cent range. Our lottery game based on the excitement of live horse racing attracts new players at 3 times the rate of normal draw games. And introducing EquiLottery to a state lottery game portfolio means adding new revenue with no significant cannibalization of existing offerings.
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