La Fleur's Lottery World
    Twitter LinkedIn RSS
    Thursday, June 8
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Uncategorized»NeoPollard Interactive Julin Shaw: Big Data Behind Big Jackpots
    Uncategorized

    NeoPollard Interactive Julin Shaw: Big Data Behind Big Jackpots

    December 11, 20182 Mins Read
    Facebook Twitter LinkedIn Email

    NeoPollard Interactive (NPI) presented “The Big Data Behind Big Jackpots.” According to Julin Shaw, NPI’s Director, Marketing, big jackpots are the best way to get first-time players.

    “There was a ton of data that came in from the recent jackpot runups. That fuels the player funnel for first-timers,” said Shaw.

    The three steps in the player journey are acquisition, conversion and retention. “Media mentions is one of the ways we get acquisition. The jackpot drove mentions by 500%,” said Shaw. “That gets them to conversion and funding. That gets them to retention, which we accomplish through content.”
    Conversion is measured by registered players, repeat players and actual depositors.

    Equally important is understanding your players. Key insight one: Jackpots acquire new, younger players. “We learned that jackpots attract new, young and mobile players, and lead to cross purchases. It turns out that players play what is on your home site. Players spend more money during jackpots,” she said.
    Key insight two: Jackpots drive cross play. Shaw said jackpots drive draw based game and eInstant cross play.

    Key insights three and four focused on the power of the portal and how lotteries can maximize participation. Players spend more dollars during jackpots. Combos increase revenue. Shaw described how to apply lessons learned to retail. “Entice the younger player. “Millennials love coupons,” said Shaw. “Apparently bargains never go out of style.”

    Link to Powerpoint:

    NeoPollard Interactive_Julin Shaw_Gold Sponsor

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleOklahoma Lottery Brandie Reisman: Instant Re-Launch
    Next Article NCM Chris Aragon: Connect with Customers at the Movies

    Related Posts

    GLI Group Invests in iTech Labs

    May 19, 2023

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    March 27, 2023

    (Austin 2022) My Lottery 360: Engaging with Players at Every Level

    January 9, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Now Playing: Billion Dollar Extravaganza: Lauren Averill & Keith Macri Massachusetts Lottery

    Lottery Director Draw Game Panel: Managing Growth in FY24

    Lottery Director Panel: Gaming Expansion

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Now Playing: Billion Dollar Extravaganza: Lauren Averill & Keith Macri Massachusetts Lottery

    June 7, 2023

    Lottery Director Draw Game Panel: Managing Growth in FY24

    June 7, 2023

    Lottery Director Panel: Gaming Expansion

    June 7, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.