La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, February 1
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Uncategorized»Gold Sponsor Spotlight: NCM
    Uncategorized

    Gold Sponsor Spotlight: NCM

    February 13, 20192 Mins Read
    Facebook Twitter LinkedIn Email

    National CineMedia (NCM) presented “Connect with Customers at Their Favorite Entertainment Destination: The Movies.”
    Chris Aragon, NCM’s Sales Director, Local Sales, focused on the 2018 box office results, as well as 2019 upcoming movies. “Q4 is pacing to send 2018 domestic box office beyond $11.6 billion,” stated Aragon.
    NCM is America’s movie network. “NCM is the connector between brands and moviegoers. Americans love animation, sequels and franchises,” he said.
    He showed clips of upcoming movies. “Ten years ago, big movie releases were only in the summer. Now it is all year round,” said Aragan. “When people go to the movies, they are happy and engaged. That translates into high ad recall rates and ad likability (both 74%). Purchase intent is over 70%.”
    NCM partners with lotteries across the United States, citing 17 lottery customers. NCM moviegoers overindex (120%) for playing any lottery game 11+ times.
    Popular products include Mega Millions, Powerball and instant scratch tickets. “Moviegoers play lottery above index and have disposable income,” stated Aragon.
    NCM is the #1 Millennial Network, outperforming broadcast prime, cable prime and live spots. “Three in four Millennials go to the movies,” he said.
    NCM is a brand safe experience. “We guard our customers and brands with 1st party privacy policy, opt-in for location sharing,” stated Aragon.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleIWG: Pushing the Creative Boundaries
    Next Article Gold Sponsor Spotlight: NeoPollard Interactive

    Related Posts

    (Austin 2022) My Lottery 360: Engaging with Players at Every Level

    January 9, 2023

    Pennsylvania Lottery Wallet

    December 16, 2022

    Pollard Banknote: A Reimagined Approach to Digital Solutions

    November 6, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    Read the Report

    Rhode Island Lottery: Scratcher Football Fun & More

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    January 31, 2023

    Read the Report

    January 30, 2023

    Rhode Island Lottery: Scratcher Football Fun & More

    January 30, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.