La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, March 29
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Uncategorized»Gold Sponsor Spotlight: Scientific Games
    Uncategorized

    Gold Sponsor Spotlight: Scientific Games

    February 13, 20192 Mins Read
    Facebook Twitter LinkedIn Email

    Scientific Games presented “Tech Trends to Drive Engagement.” Amy Hill, Scientific Games’ VP, Digital Content Studio, focused on today’s tech-savvy customers, who demand engagement, convenience, local and personal.
    “The technologies I talk about are happening now—the future of retail,” said Hill. “We make decisions faster and with less patience than ever. They want it now on their mobile device.”
    Hill said lotteries require immediacy in locations, product categories and brands: “We need to enable retailers to take advantage of this trend. The consumer wants immediate relevance, availability and transparency. Consumers want to order in advance and pick up.”
    Hill covered five areas to meet consumer needs. Gamification (#1) for lottery enhances engagements. She cited example of bonus games, skill-with-reveal, social integration, leaderboards and loyalty bonuses.
    Mobile and loyalty (#2) will attract Next Gen for lottery through engagement and personalization. Hill said this should include mobile wallet and digital rewards.
    Cashless for lottery (#3) is essential, because convenience matters. CRM and marketing automation (#4) for lottery makes it all personal. “Act on predictive analytics paired with customer profiles and segments to deliver real-time information, special offers and rewards,” said Hill.
    Finally, Scientific Games’ INFUSE™ (#5) is a BI solution enabling a 360-degree view of the lottery business with a powerful suite of analytics.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleGold Sponsor Spotlight: NeoPollard Interactive
    Next Article Alchemy3’s $1M Voyage Global Collaboration Unites Lotteries

    Related Posts

    (Austin 2022) My Lottery 360: Engaging with Players at Every Level

    January 9, 2023

    Pennsylvania Lottery Wallet

    December 16, 2022

    Pollard Banknote: A Reimagined Approach to Digital Solutions

    November 6, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    California Lottery TV Ad

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    California Lottery TV Ad

    March 28, 2023

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    March 27, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.