Download this presentation

Morten Eriksen, CEO of Lottery Entertainment Innovation Alliance AS (LEIA), focused on the drivers for establishing the Alliance and what it wants to achieve.

“The consumer behavior in the lottery industry is changing rapidly which requires faster development and adaption from both the operators and suppliers,” stated Eriksen. “LEIA is a joint venture company founded by four of the most progressive lotteries in Europe (Danske Spil, Française de Jeux, Norsk Tipping and Veikkaus) to address this challenge.”