The top licensed brand report examines consumers’ favorite licensed brands instant games each year. La Fleur’s Magazine surveyed Alchemy3, IGT, Pollard Banknote and Scientific Games for their blockbuster games as measured by total fiscal 2021 sales.
Instant ticket sales soared in fiscal 2021. Licensed brand scratch-offs played a big role in attracting new lottery players as well as lapsed players. Below is La Fleur’s Magazine FY21 Top 3 Licensed Brands Report by vendor:
Alchemy3 helps lotteries attract a wider breadth of consumers via programs with broad appeal. Our FY21 top-selling games were as follows:
Skee-Ball continued to enjoy great success in FY21. Owning nostalgic appeal for older demos and relevance for young consumers, the Skee-Ball brand can be extended over multiple product categories including scratch, Fastplay, Keno, interactive gaming, and iLottery.
Space Invaders posted impressive indices for lotteries that regularly feature arcade game themes. With new versions of the classic game appearing on modern video game consoles, and mobile platforms, Space Invaders will only grow in popularity in the years to come.
Polaris continues its solid sales record in the lottery category. Featuring vehicles ranging from the sporty Slingshot to rugged ATVs and snowmobiles, lotteries can select from a wide variety of prize options to capture the broadest audience possible.
Proven brands and imaginative second chance experiences deliver fun and player loyalty:
Wheel of Fortune®: This evergreen brand is a strong performer across jurisdictions, with a total retail value of $1 billion+ representing games launched in 30 lotteries globally. The brand remains both timeless and relevant with a recent brand refresh, a fresh portfolio of ticket art, and a new spin on second chance promotions with IGT’s Winner’s Choice™, allowing players to choose which prizes or experiences they want to win.
Ghostbusters™: The 1984 comedy classic continues to be a strong performer in lottery thanks to incredible brand affinity, even after more than 35 years. Fourteen lotteries have launched games featuring iconic movie assets resulting in close to $60 million in total retail value.
IGT™ Slots: IGT’s massive library of casino game content translates seamlessly into eye-catching instant games that are instantly recognizable to lottery and casino players alike, including hits like Double Diamond and Triple Fortune Dragon. Sixteen jurisdictions have launched IGT Slots games to date, with sales totaling over $370 million in retail value.
©2021 Califon Productions, Inc. All Rights Reserved.
Ghostbusters TM & © 2021 Columbia Pictures Industries, Inc. All Rights Reserved.
©2021 IGT. DOUBLE DIAMOND and TRIPLE FORTUNE DRAGON are trademarks of IGT.
Pollard Banknote’s licensed brands continue to perform well across multiple jurisdictions, with this year’s top brands including PAC-MAN®, FROGGER, CORVETTE® and SILVERADO®.
Players were chomping at the 8-bit to play our retro arcade collection games, with 33 North American lottery launches to date including PAC-MAN® and FROGGER brands. PAC-MAN®, our top brand this year, demonstrated fruitful results with California Lottery’s debut of the first PAC-MAN® family of games. Idaho Lottery’s fourth FROGGER scratch ticket leapt to the top of sales charts, becoming the Lottery’s best-selling $5 game ever! Michigan Lottery also hopped on the lily pad with the first omni-channel offering, including a printed and digital scratch ticket, and 2nd chance promotion. Based on our phenomenal retro arcade collection success, we recently added MS. PAC-MAN®, DIG DUG™ and ATARI® brands to our portfolio.
Our GM vehicle brands continue to drive revenue. Lotteries across North America successfully launched several CORVETTE® and CHEVROLET® SILVERADO® tickets, revving up sales and engagement!
PAC-MAN® & ©BANDAI NAMCO Entertainment Inc.
©Konami Digital Entertainment
General Motors Trademarks used under license to Pollard Banknote Limited.
For four consecutive fiscal years, MONOPOLY® remains the world’s No. 1 licensed lottery brand. Featuring classic board game symbols recognized by players everywhere, Hasbro’s iconic brand is more popular than ever before. In fiscal year 2020-21 alone, North American lotteries launched MONOPOLY games with a retail value of more than $1.3 billion! In recent years, MONOPOLY ‘families’ of games have become top-performers, with lotteries launching instant games across multiple price points—including California, Georgia and Pennsylvania.
Authentic LOTERIA™ holds the No. 2 spot in Scientific Games’ licensed brands portfolio, the largest in the industry with more than 100 brands. Featuring colorful, original Don Clemente images and traditional Latin American bingo-style play, LOTERIA is one of the industry’s most ‘re-introduced’ brands, with 140+ launches to date.
At No. 3, WILLY WONKA GOLDEN TICKET™ linked instant game was back and sweeter than ever, featuring a digital second-chance opportunity to win a trip to Las Vegas to play the EVERLASTING MILLION CHALLENGE™ for a chance to win up to a LIFETIME prize of $1 million a year!
LOTERIATM/©: Licensed by Don Clemente, Inc. 2021. All Rights Reserved.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR.MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2021 Hasbro. All Rights Reserved. Licensed by Hasbro
WILLY WONKA & THE CHOCOLATE FACTORY and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s21)