The slogan for the West Virginia Lottery’s holiday campaign is “Be a little ELF-ISH!”
The lottery rolled out its holiday tickets on November 2.
In terms so the big hit for its holiday scratcher game this game, the lottery cited two games. “Addams Family® Fortune is our big tie-in this year with a licensed property. We are also launching a super ticket, BIG COUNTRY CHRISTMAS. This will be our first super ticket and is estimated to be a high seller,” said Danielle Snidow, Deputy Director, Marketing, West Virginia Lottery.
The lottery will market four holiday tickets: $10 Big Country Christmas Super ticket, $5 ADDAMS FAMILY® FORTUNE, $2 Sweet Winnings, and $1 Star Bucks.
There are no physical events at malls or lottery retailers. “With a recent spike in Covid, we are returning to virtual promotions,” said Caitie Smith, PR & Draw Manager, West Virginia Lottery.
In terms of the marketing campaign, “there will be an in-store poster for the super ticket plus digital display advertising, billboards, and a tv campaign,” she added.