La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, July 6
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Lottery Biz»West Virginia Lottery: Be A Little ELF-ISH!
    Lottery Biz

    West Virginia Lottery: Be A Little ELF-ISH!

    November 2, 20211 Min Read
    Facebook Twitter LinkedIn Email

    The slogan for the West Virginia Lottery’s holiday campaign is “Be a little ELF-ISH!”

    The lottery rolled out its holiday tickets on November 2.

    In terms so the big hit for its holiday scratcher game this game, the lottery cited two games. “Addams Family® Fortune is our big tie-in this year with a licensed property. We are also launching a super ticket, BIG COUNTRY CHRISTMAS. This will be our first super ticket and is estimated to be a high seller,” said Danielle Snidow, Deputy Director, Marketing, West Virginia Lottery.


    The lottery will market four holiday tickets: $10 Big Country Christmas Super ticket, $5 ADDAMS FAMILY® FORTUNE, $2 Sweet Winnings, and $1 Star Bucks.

    There are no physical events at malls or lottery retailers. “With a recent spike in Covid, we are returning to virtual promotions,” said Caitie Smith, PR & Draw Manager, West Virginia Lottery.

    In terms of the marketing campaign, “there will be an in-store poster for the super ticket plus digital display advertising, billboards, and a tv campaign,” she added.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticlePennsylvania Lottery Holiday TV Ad
    Next Article North Carolina Education Lottery Names Cactus Agency Of Record

    Related Posts

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    July 6, 2022

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    June 30, 2022

    Quote of Week: Duncan Hannay, Ontario Lottery & Gaming

    June 30, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    July 6, 2022

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    July 6, 2022

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    June 30, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.