Digital Play Experience is Broadening the Lottery’s Player base
With a program of innovation, Camelot Illinois has brought the Illinois Lottery’s Fast Play games to life – first through iLottery and now with a new feature called “Scan-N-Play.”
With a focus on innovative design, engaging content and a responsible play environment, Camelot has transformed the Lottery’s Fast Play offering to give players a new experience and a completely different way to play.
“We’ve transformed a black and white physical ticket into an engaging online play experience” said Tina Wolf, VP Product and Partnership, Camelot Illinois. “The Illinois Lottery’s Fast Play offering is modern, engaging, convenient and is attracting new players and driving responsible growth.”
Scan-N-Play is the latest evolution in the Illinois Lottery’s Fast Play offering. In order to play via Scan-N-Play, players buy a physical Fast Play ticket in retail and then scan it via the Illinois Lottery app, where the game will come to life onscreen revealing the prize outcome.
“The development of the Lottery’s Fast Play portfolio is centered around a pretty simple concept – exciting existing players and attracting new players,” said Wolf. “Following the launch of the Illinois Lottery’s Fast Play games into the online environment, over the past five months new players have grown by 40% and weekly per capita sales have grown by over 500%.”
While more than 20 U.S. lotteries offer a Fast Play game (other names include Print & Play, EZPlay, and Fast Cash), the Illinois Lottery is the first to bring those games to life for players with a digital reveal – for both iLottery and retail players.
Scan-N-Play provides lottery retailers with an additional sales opportunity, featuring a new way to play and a new customer experience. Retailers earn commission on every ticket sold in-store, and bonus commission for selling a winning ticket.
The Illinois Lottery has a robust responsible gaming program supporting the launch of new ways to play. Responsible gaming safeguards via the Lottery’s online platform include weekly deposit limits and ID verification for all players. Prior to launching Fast Play, additional safeguards were built into the game design and purchase behavior, including length of play, and daily play limits.
Fast Play was first introduced in retail in September 2020, through the Illinois Lottery website and app in November 2021, and via Scan-N-Play in May 2022. In total, there are now 10 Fast Play games available to play in retail and online at a range of price points.