Lotterywest is rolling out some innovative marketing for their newest instant ticket campaign – ‘Scratchie Family’. It’s a first-to-market for Australia with custom paint shipped in for this special build and customised black lights installed into the Adshel bus shelter panels. The display features hidden message which are revealed and transform from day to night, bringing the creative to life. It’s the first time UV paint has been used on panels in Australia.
Lotterywest’s Innovative Marketing for new “Scratchie Family”
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