The two new creatives are the first in a series that feature the tagline ‘Who wins if you win?’ and are part of the overarching National Lottery campaign – created by AMV BBDO – which we announced back in in March. The ads feature real people, street casted, with real dreams. The initial TV spot features a series of vox pops with members of the public who have been asked the question ‘If you won on Lotto, what would you get your kids?’; while the first radio execution focuses on a Lotto player answering the question ‘If you won on Lotto, what would get your mum?’