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“Lizard Man – Players’ Club” by the SC Education Lottery, posted on April 2, 2024, promotes the benefits of joining the South Carolina Education Lottery’s Players’ Club, emphasizing more chances, more wins, and more surprises through a humorous and engaging ad featuring a breakfast conversation with Lizard Man.
“Caliente Cash” by the Arizona Lottery, posted on April 2, 2024, promotes the Caliente Cash Million Dollar Getaway, offering players a chance to win a VIP trip to Miami for Billboard Latin Music Week and a guaranteed $1 million prize. The ad highlights the excitement and exclusive experiences awaiting the winners, encouraging players to participate for their shot at the hottest prize in Arizona.
“Let the Fun Shine with KY Lottery Online!” by the Kentucky Lottery, posted on April 12, 2024, promotes the convenience and excitement of playing online instant games. Featuring games like Big Money Spin and Win with potential winnings up to $200,000, the ad encourages players to try their luck online while highlighting the Kentucky Lottery’s contribution of over $5 billion to grants and scholarships.
“King’s Day Draw 2024” by the Nederlandse Loterij, posted on April 9, 2024, is a campaign for the 2024 King’s Day draw. In the commercial we see the protagonist, named Boris, at work in Tokyo. A courier delivers a goldfish to him there. Boris doesn’t know exactly what to do with this, but takes the goldfish home. Along the way he sees the text on a large orange billboard: Boris, we miss you. Boris still doesn’t fully understand it, until he opens an envelope from the Netherlands at home. The envelope contains a King’s Day ticket, with a note from his friends: If you come, we will win anyway. The commercial ends on King’s Day, when Boris’ friends are standing in an orange cafe, when a familiar face suddenly appears in the doorway.
“Triss: The Garden | Swedish Game Luck” by Svenska Spel Tur, posted on April 18, 2024, focuses on the emotional appeal of scratch-offs, capturing the serene and joyful experience of playing Triss in a beautiful garden.
Lotteries and lottery marketers are invited to submit their TV commercials, social media ads, and influencer posts for consideration in the Advertising Brief. Selected content is at the publisher’s discretion. All submissions can be sent to Jessica Parker, Senior Editor at jessica@lafleurs.com.