“Welcome to the Megaverse” Series by Washington’s Lottery, posted May 29, 2025, uses surreal, dream-inspired vignettes—Couch, Dream Jar, and Five Stars—to reframe the $5 Mega Millions…
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“First Date Silence” by D.C. Lottery, posted May 29, 2025, turns awkward silence into a setup for First Wednesday’s monthly scratcher launch. The ad uses dry…
“Mad Scientist Multiplying Money” by Massachusetts Lottery, posted June 10, 2025, uses campy sci-fi humor and oversized visuals to relaunch its multiplier scratch series. The ad’s…
“The Shore Thing” by New Jersey Lottery, posted June 4, 2025, uses an animated seagull and over-the-top beach pride to launch its summer-themed scratch-offs. The :15…
“Game On” by Washington’s Lottery, posted May 29, 2025, reframes gaming as a metaphor for college and career readiness. The ad uses subtle emotional beats and…
“SCEL SAM 30” & “SCEL RHETT 30” by South Carolina Education Lottery, posted May 14, 2025, showcase LIFE Scholarship recipients applying their education to environmental and…
“You Play, Schools Win” by California Lottery, posted April 9, 2025, marks the Lottery’s 40th anniversary with a message-driven spot centered on public education funding. The…
“PICK Daily Games” by Florida Lottery, posted April 7, 2025, promotes the PICK suite with a minimalist, rhythm-driven spot that reinforces daily frequency and supports the…
“Parions Sport Point of Sale – Eric Cantona” by FDJ, launched February 17, 2025, brings humor and heart to in-store betting with Cantona as a quirky…
California Lottery 40th Anniversary “40 YEARS OF PLAY” Scratcher Campaign View this post on Instagram A post shared by V i v i a…