“Bonus X Office Project” by the New York Lottery, posted on January 17, 2025, promotes the new Bonus X series, offering prizes up to $3 million…
Browsing: Ad Brief
“Happy New Year” by the Mississippi Lottery Corporation, posted on January 7, 2025, features a fun, original song performed by Mississippi Lottery staff. This creative approach…
“Jersey Giant” by the New Jersey Lottery, posted on January 3, 2025, features Shaquille O’Neal promoting $5 Jersey Giant Winnings Scratch-offs with prizes up to $200,000.…
“The $8,000,000 Money Maker” by the North Carolina Education Lottery, posted on December 3, 2024, highlights the luxurious appeal of its new scratch-off game, featuring prizes…
EUROPE Eesti Loto (Estonia) “Winter Calendar 2024 | Eesti Loto,” posted on November 15, 2024, introduces its Winter Calendar as a festive seasonal promotion, offering players…
“Boston Celtics Banner 18: The Ticket of Champions | Mass State Lottery” by the Massachusetts State Lottery, posted on November 19, 2024, delivers a high-energy ad…
“Lucky 13 Feathers TV Spot!” by the Louisiana Lottery Corporation, posted on November 4, 2024, promotes the “Lucky 13 Feathers” scratch-off game. The ad plays off…
“iPLAY Launch Campaign” by the West Virginia Lottery, posted on November 8, 2024, promotes the debut of the state’s new iLottery platform and loyalty program, PlayOn.…
OLG’s PlaySmart program, with a new campaign by TBWA\Canada, promotes responsible gambling across Ontario by encouraging healthy play habits and providing resources for players. Featuring the…
“Connecticut Lottery iLottery ‘Outdoors'” by CT Lottery, posted on October 28, 2024, humorously contrasts the challenges of outdoor adventures with the convenience of the Connecticut Lottery’s…