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“Lucky 13 Feathers TV Spot!” by the Louisiana Lottery Corporation, posted on November 4, 2024, promotes the “Lucky 13 Feathers” scratch-off game. The ad plays off a fun holiday turkey theme, inviting players to scratch their way to prizes of up to $13,000. With the catchy slogan “Don’t be a turkey,” it encourages players to pick up the ticket and try their luck this season.
“Are YOU Ready to Raffle 30?” by the Idaho Lottery, posted on October 21, 2024, promotes the $1,000,000 Raffle with high-energy anticipation. The ad features a man gearing up for a big event, as a crowd chants “raffle raffle raffle,” before he reveals, “The best odds just got better,” highlighting the addition of another $1,000,000 prize. With 450,000 tickets priced at $10 each, the campaign builds excitement around the improved odds and limited availability.
“Holiday Millionaire Raffle” by Kansas Lottery, posted on September 17, 2024, promotes the return of the Holiday Millionaire Raffle with a focus on offering the best odds to win a $1 million prize. The ad builds anticipation by playing into the holiday season, urging players to get their tickets before they sell out. The approach emphasizes the raffle’s high-value prize in a seasonal, time-sensitive context.
“Rule the Realm!” by Pennsylvania Lottery, posted on September 17, 2024, promotes the new Game of Thrones scratch-off ticket with a chance to win up to $500,000 or a trip to Napa Valley. The ad uses epic, cinematic imagery to evoke the grandeur of the Game of Thrones universe, encouraging players to treat themselves like royalty. It combines the excitement of a premium scratch-off with a fantasy adventure theme, creating an immersive experience that taps into a popular cultural franchise.
“Win Up to $15,000,000!” by Massachusetts State Lottery, posted on September 26, 2024, promotes the luxurious Diamond Deluxe instant ticket with a top prize of $15 million. The ad uses sleek, high-end visuals associated with diamonds and luxury to create a sense of exclusivity. It’s designed to appeal to players looking for a premium scratch-off experience, combining luxury and big rewards.