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“iPLAY Launch Campaign” by the West Virginia Lottery, posted on November 8, 2024, promotes the debut of the state’s new iLottery platform and loyalty program, PlayOn. The campaign’s first spot features friends kayaking on a West Virginia river, surprised by game characters like a genie and pirates bearing prizes. This ad highlights the iPLAY platform’s entertaining games and characters, offering players new ways to engage anytime, anywhere.
“It’s Good Fun at the Florida Lottery” by the Florida Lottery, posted on October 2, 2024, highlights how the lottery combines entertainment with purpose. The spot emphasizes the “Department of Good Fun” theme, showcasing how Florida Lottery games support educational initiatives like the Bright Futures Scholarship Program, which has funded college for nearly a million students. The campaign reinforces the message that, for the Florida Lottery, it’s all about having fun while giving back to the community.
“KENOOHH YEAH” by the Connecticut Lottery, posted on September 30, 2024, showcases the thrill of playing Keno with a humorous, high-energy vibe. The campaign captures the excitement of winning big and celebrates the adrenaline of having a new chance to win every four minutes. The spot, available across Digital, OOH, POS, Radio, Social Media, and TV, brings out the joy of Keno and encourages viewers to keep the fun going with every new draw.
“$5,000,000 Million Fortune” by the Kentucky Lottery, posted on October 10, 2024, highlights the largest scratch-off prize in Kentucky Lottery history. With the new $5,000,000 Million Fortune Scratch-off ticket, players have the chance to win up to $5 million. The campaign promotes excitement around this historic prize, inviting players to check game details on the KY Lottery’s website.
“24 Months of Luck” by OPAP, posted on October 21, 2024, introduces a new scratch-off ticket with the chance to win €24,000 every month for 24 months. Promoted with the slogan “Scratch! Win! Forget!” this campaign celebrates instant winnings and the thrill of ongoing luck, appealing to players looking for continuous rewards. OPAP invites players to follow on social media for more updates and competitions.