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“Parions Sport Point of Sale – Eric Cantona” by FDJ, launched February 17, 2025, brings humor and heart to in-store betting with Cantona as a quirky retailer. The campaign highlights human connection, responsible play, and FDJ’s PSG partnership across TV, digital, and radio.
AD
“SCRATCH Party Continues” by OPAP S.A., posted on March 5, 2025, celebrates more than €27 million in prizes awarded over two months. The high-energy spot highlights recent big winners across Greece, reinforcing the excitement and frequency of SCRATCH wins.
“Instant Lottery HIT” by LotoLT, posted on March 4, 2025, promotes a fast-paced instant game with flashy visuals and upbeat energy. The ad positions the product as an exciting, quick-play option that delivers immediate thrill.
“Make It Rain 30 ONLINE” by ITHUBA Lottery, posted on March 3, 2025, delivers an energetic, storm-themed spot teasing “huge” jackpots all month long. With umbrella-grabbing flair, the ad encourages play across digital platforms to win big this March.
“Easter Giveaway” by Sazka, posted on March 21, 2025, celebrates the season with an egg-citing scratch card promotion. The festive campaign wraps lottery play in holiday charm, offering players a fun, themed reason to try their luck this spring.
“Triss | Biblioteket” by Svenska Spel Tur, posted on February 17, 2025, captures the emotional power of scratch-offs in an unexpected setting—a library. The understated ad leans into sentiment and surprise, reinforcing the brand’s ongoing focus on everyday magic.