Recent Job Listings
“Welcome to the Megaverse” Series by Washington’s Lottery, posted May 29, 2025, uses surreal, dream-inspired vignettes—Couch, Dream Jar, and Five Stars—to reframe the $5 Mega Millions ticket as a launchpad into limitless possibility. Each spot visualizes personal escape and imagined futures, reinforcing draw games as aspirational experiences where $5 can transport players beyond the ordinary. The campaign unifies upgraded product features with emotional appeal, positioning Mega Millions as a ticket to the life you dream about.
AD
Illinois Lottery “Daydream” Campaign – posted June 5, 2025, presents a unified creative platform built around turning ordinary moments into aspirational ones. Across spots like DreamScroll, Are You Daydreaming Yet?, Ready to Play?, and Are You Dreaming Yet?, the campaign uses light humor, conversational pacing, and relatable interruptions to encourage players to “follow your daydreams.” Whether promoting Mega Millions or Powerball, each ad positions draw games as a dreamy escape embedded in daily life—with mobile access and frequent drawings making the dream feel not just possible, but close at hand.