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“The Shore Thing” by New Jersey Lottery, posted June 4, 2025, uses an animated seagull and over-the-top beach pride to launch its summer-themed scratch-offs. The :15 spot is loud, playful, and unapologetically regional—designed to drive seasonal sales with quick-hit humor.
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“Back to the Fun-ture” by Minnesota Lottery, posted June 4, 2025, leans into full-on nostalgia with playful 1980s references and pop culture callbacks. The licensed scratch game taps into generational fandom with high-energy visuals and a tone that keeps things light, loud, and instantly recognizable.
“Department of Imagination – Night Moves” by Washington’s Lottery, posted May 29, 2025, takes a visual-first, music-driven approach to tap into escapism and fantasy. The spot trades dialogue for mood, aligning the brand with creativity, self-expression, and limitless possibility.
“JURASSIC WORLD Second Chance Promotion” by Iowa Lottery, posted June 3, 2025, leverages nostalgic discovery and licensed IP to drive excitement across both Scratch and InstaPlay formats. The ad uses cinematic pacing and prize urgency to elevate engagement and cross-sell appeal.
“We Gather at More Than 50 Local Events” by Loto-Québec, posted June 10, 2025, celebrates community through poetic narration and vibrant event imagery. The campaign positions the lottery as a cultural connector, reinforcing its support for local talent and shared experiences across the province.