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“It’s Go Time!” by the Pennsylvania Lottery, posted on May 1, 2024, introduces the new Instant $1,000,000 Jackpot $20 Scratch-Off, featuring top prizes of $1 million. The ad emphasizes the excitement and potential for big wins, with a lively scene where a player picks up a dropped ticket and is reminded to “keep on scratching” for a chance at the big prize.
“FREE Quic Pic, anyone?” by the Massachusetts Lottery, posted on April 26, 2024, heats up the excitement by offering players a chance to win a free Quic Pic when they spend $4 or more on any draw or monitor game. The ad encourages players to participate promptly or at their leisure, highlighting the added bonus of a free play.
“Enjoy Classic, Simple Fun with Pick 3 and Pick 4!” by the Kentucky Lottery, posted on April 23, 2024, invites players to add a win to their daily routine with the classic Pick 3 and Pick 4 games. The ad highlights the fun and simplicity of these games while emphasizing the Kentucky Lottery’s contribution of over $5 billion to grants and scholarships.
“You’ll never know when you hit! Play Powerball from the Kentucky Lottery!” by the Kentucky Lottery, posted on April 23, 2024, encourages players to join the excitement of Powerball with drawings on Mondays, Wednesdays, and Saturdays. The ad emphasizes the thrill of playing and the potential to win big, inviting players to purchase tickets in stores or online.
“MONOPOLY™ is back!” by the Iowa Lottery, posted on April 15, 2024, invites players to join the excitement of the MONOPOLY Second Chance promotion. Players can enter nonwinning MONOPOLY Game Tokens Progressive InstaPlay tickets or MONOPOLY 20X scratch tickets for a chance to win $10,000. The ad highlights the opportunity to win big by participating in the Iowa Lottery VIP Club and entering nonwinning tickets purchased on or after March 20, 2024.
“Carolina Keno – With so many winning numbers, it’s play, the easy way” by the North Carolina Education Lottery, posted on April 8, 2024, promotes the simplicity and excitement of playing Carolina Keno. Featuring a playful dog named Banjo, the ad demonstrates how easy it is to pick numbers and win, with a chance to win up to $1,000,000 every 4 minutes. The campaign encourages players to join the fun and experience the ease of playing Carolina Keno.