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“The Regular – Carolina/Clemson Jackpot” by the SC Education Lottery, posted on August 28, 2024, celebrates over 20 years of supporting Gamecocks, Tigers, and their fans through the Carolina/Clemson Jackpot scratch-off tickets. The ad blends tradition and personal connections, effectively tapping into South Carolina’s sports culture by pairing team pride with the excitement of lottery play.
“DC Lottery – ‘The Office’ First Wednesday – September (:30)” by the DC Lottery, posted on August 28, 2024, continues the First Wednesday campaign, humorously highlighting office workers celebrating the arrival of new scratchers each month. The ad reinforces the excitement of fresh lottery games and prizes, making the First Wednesday a fun and engaging routine for players while driving anticipation for new opportunities to win.
“WV Lottery What if? Racecar” by the West Virginia Lottery, posted on July 9, 2024, plays on the theme of “What if?” to inspire players to dream big. The ad follows a person imagining life as a racecar driver, linking the excitement of racing with the possibility of winning the lottery. It effectively uses the thrill of speed and dreams to connect with viewers, encouraging them to imagine what they could achieve with a lottery win.
“Leaf Blower” by the California Lottery, posted on July 26, 2024, humorously showcases a variety of unconventional ways to scratch lottery tickets, including using a leaf blower, office chair, and hockey stick. The ad plays up the fun and limitless possibilities of playing Scratchers, creating a lighthearted, playful tone that engages viewers and emphasizes the joy of playing.
“Rule the Realm With the New GAME OF THRONES Scratch-Off” by the North Carolina Education Lottery, posted on August 6, 2024, introduces the Game of Thrones-themed scratch-off, offering players a chance to win up to $200,000 instantly or a trip to Napa Valley for the Seven Kingdoms Experience with a share of $7 million in prizes. The ad taps into the epic fantasy world, encouraging players to feel like royalty as they play for both cash and exclusive experiences.