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“KENOOHH YEAH” by the CT Lottery, posted on September 30, 2024, promotes the excitement of playing Keno with drawings every four minutes. The ad highlights the fun and unpredictability of the game, encouraging players to jump in and enjoy fast-paced chances to win with each drawing.
“Golden Casino Scratch” by the Colorado Lottery, posted on September 26, 2024, introduces the Golden Casino Scratch game, offering players the excitement of up to five games in one ticket with instant prizes up to $250,000. The ad highlights the luxury and thrill of playing, inviting players to experience the feel of a casino right in their hands.
“A Chance to Dream” by the New York Lottery, posted on September 23, 2024, highlights how every ticket purchased supports New York’s public schools. Created in partnership with McCann New York, the ad emphasizes lottery revenue’s positive impact on education, helping students pursue their dreams. The campaign reminds players that their contributions benefit over 700 school districts, making a meaningful difference across the state.
“Let the Fun Shine with Zombieville Cash Dash!” by the Kentucky Lottery, posted on September 25, 2024, promotes the fun and excitement of online Instant Play games, including the new Zombieville Cash Dash. The ad encourages players to enjoy lottery games anytime, anywhere, with the Kentucky Lottery’s online platform.
“Name That Scratch Game” by the Idaho Lottery, posted on October 1, 2024, invites players to submit their own scratch game names for a chance to win $3,000 in scratch tickets and Idaho Lottery fame. With no wrong answers, participants can get creative and have fun while competing for a prize. Submissions are open until October 20th!