WSL Brand AI Campaign
– Todd Derksen, Group Creative Director, VML Seattle
– Kristie Christensen, Group Account Director, VML Seattle
Todd Derksen and Kristie Christensen present Washington’s Lottery’s groundbreaking AI-driven campaign, which integrates AI-generated visuals with traditional advertising to bring the dream of winning to life. The campaign allows players to envision themselves in extraordinary scenarios, making the concept of winning feel more tangible and thrilling. They discuss the campaign’s performance, address challenges like bias and privacy concerns, and share strategies for ensuring ethical AI use through responsible development and implementation.