Folk VML’s campaign uses humorous clues to imagine how everyday Irish life might change if the revised Lotto produces more millionaires.
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McCann Canada’s campaign for Western Canada Lottery Corporation introduces a green spokesuit passed among imagined Lotto Max winners.
2026 will feature three Friday the 13ths (February, March, and November), something France has not had in more than a decade, and FDJ is packaging each…
In Germany, Eurojackpot is leaning hard into the 1990s comeback with a new campaign built around Bruce Lacy, best known as the frontman behind the 90s…
Staatsloterij has kicked off its Olympic Games campaign with a short film built around the message, “Staatsloterij supports dreams.” Released from Rijswijk on January 28, 2026,…
Loto-Québec has launched a new licensed Back to the Future scratch-off. Agency LG2 supported the launch with two campaign videos. The first spot, running on television…
Crisis Communications in Action Cydeni Carter, PIO, Arizona Lottery
Celebrating 40 Years of Play Alyssa Thrasher, Chief, Scratcher Products, Mktg., California Lottery
DON’T Mind the Gap Brad Cummings, Founder & CEO, EQL Games