DON’T Mind the Gap Brad Cummings, Founder & CEO, EQL Games
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Rolling Jackpots for Scratch Games Sherie Moody–St. Clair, Dep. Director, Marketing, Idaho Lottery
Driving Sales and Player Convenience Wade LaRoche, Director of Marketing, South Dakota Lottery
By Byron LaFleur, CEO & Editor Exterior retail signage has become one of the most contested pieces of real estate in convenience and grocery environments, and…
Creative Connections Across Channels Danielle Snidow, Deputy Director of Marketing, West Virginia Lottery Terry Dunford, iLottery Program Manager, West Virginia Lottery
Winning the Future: Strategies for Engaging Arizona’s Next Generation Lottery Players Mary Cimaglio, Sr. Instant Games Manager, Arizona Lottery
A Record Worth Scratching Off Kassandra Trenary, Director, Marketing & Advertising, Iowa Lottery
U.S. State Lottery Branding in a Rapidly Changing Marketplace: Part II Lindsay Yowell, Sr. Brand & Advertising Mgr., Virginia Lottery
Rewarding the Front Line Merrill Fullerton, Account Advisor, Alchemy3
Nighttime Deactivation of Scratchers to Prevent Loss Randy Forrester, Chief of District Sales, California Lottery