A Whole Lotta Lotto
McCann Canada has launched ‘A Whole Lotta Lotto,’ a new Lotto Max campaign for Western Canada Lottery Corporation. The work introduces a bright-green ‘spokesuit’ that passes from one imagined winner to another as they consider how a prize could change everyday life.
The campaign supports Lotto Max’s new prize structure, which adds as many C$100,000 prize draws as there are millions in the jackpot. A C$10 million jackpot, for example, comes with 10 separate C$100,000 prize draws. The campaign is running in Alberta, Saskatchewan, Manitoba, Yukon, the Northwest Territories and Nunavut, and features Edmonton singer-songwriter Ellie Heath.
The 30-second hero commercial is supported by two 15-second spots, ‘Hot Tub’ and ‘Truck.’ All three source-hosted films are included in this article.
Truck
Hot Tub