The Story of Montana Millionaire
Anne Charpentier, Marketing & Sales Director, Montana Lottery
Anne Charpentier, Sales and Marketing Director at the Montana Lottery, delivered a presentation on the evolution and success of the Montana Millionaire raffle game over its 18-year history. Initially launched in 2007, the game struggled to sell out but gradually gained momentum through strategic adjustments. By 2024, the game achieved a record sellout of 500,000 tickets in just under three hours.