Scientific Games Platinum Sponsor Presentation—Experiencing the Win with Lotteries’ Greatest Beneficiaries – Your Players!
– Jeanna King, VP of Creative Engagement and Events, Scientific Games
– Tina Hoover, VP of Licensing, Scientific Games
Jeanna King, VP of Creative Engagement and Events at Scientific Games, and Tina Hoover, VP of Licensing at Scientific Games, talked about how most lottery players miss out on shared winning experiences. They showed how Scientific Games’ current linked games, such as “Game of Thrones” and the newly introduced “Jurassic Park,” offer immersive events that allow players to celebrate together. While experiential games may not always match core game sales, they significantly boost brand loyalty, attract new players, and create lasting positive impressions of lottery.