A 2nd Chance at Driving Loyalty with 2nd Chance
Brett Steen, Senior Director of Marketing, Connecticut Lottery Corp.
Brett Steen, Senior Director of Marketing at the Connecticut Lottery Corp., discussed how the Lottery leverages second chance programs to drive player loyalty without a traditional loyalty program. They partnered with Scientific Games to develop a new website and dedicated app, resulting in over 100,000 registrations and nearly 500,000 tickets registered. Steen outlined plans to expand second chance offerings, including launching licensed games like Game of Thrones. Looking ahead, they aim to integrate their second chance, iLottery, and sportsbook databases into a single CRM platform.