Going for the Gold with Team USA Games
– Brittany D’Haenens, Senior Director of Marketing, IGT Indiana, on behalf of the Hoosier Lottery
– Dustin Thompson, Senior Manager of Digital Marketing, IGT Indiana, on behalf of the Hoosier Lottery
Brittany D’Haenens, Senior Director of Marketing at IGT Indiana, and Dustin Thompson, Senior Manager of Digital Marketing at IGT Indiana, spoke on behalf of the Hoosier Lottery about its Team USA-themed games. They launched $2 scratch-off and $5 fast-play games. Their multi-phase approach included organic media, mass media during the Olympics, and experiential marketing at events like the state fair and Olympic Swim Trials in Indiana, TV spots, influencers, and second-chance promotions to create a robust campaign that connected Hoosiers with the excitement of the Olympics.