Maximizing Impact: Texas Lottery & Dallas Cowboys Partnership
Steve Helm, Media Relations Director, Texas Lottery
Steve Helm, Media Relations Director at the Texas Lottery, presented on how the Lottery maximized its partnership with the Dallas Cowboys and other sports organizations to generate significant revenue for public education. By collaborating on programs such as youth camps, health and wellness initiatives, and honoring veterans at sporting events, they create positive impressions and meaningful connections within communities. These events demonstrate the Texas Lottery’s commitment to supporting communities beyond just selling tickets.