National CineMedia Gold Sponsor Presentation—We Get Audiences
– Staci Tursi, SVP, Advertising Sales, National CineMedia
– Manu Singh, SVP, IA & Data Sales Strategy, National CineMedia
Stacie Tursi, SVP, Advertising Sales, and Manu Singh, SVP, Insights/Analytics & Data Sales Strategy, from National CineMedia (NCM) discussed the significant opportunity of upcoming movie releases like Gladiator and Wicked, which are expected to draw massive crowds, particularly in the 18-49 demographic. They showcased NCMx, a data and technology platform capturing detailed audience insights and providing attribution metrics for advertisers. They highlighted products like “MoBoost” and “Boomerang,” which enable retargeting of moviegoers and interactive experiences during ads, offering customizable engagement and deep analytics.