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FDJ deploys AI tools from Nomadia to optimize sales routes and rebalance customer portfolios across its 29,000 retail points. The rollout reduces planning time and enhances field efficiency, supporting FDJ’s broader commercial transformation strategy.
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Mississippi Lottery launches its 2025 NASCAR Powerball Playoff promo, offering $50,000+ in prizes and 15 chances to advance to the national drawing for a shot at $1 million during NASCAR Championship Weekend.
BCLC launches “What’s played here stays here” campaign, spotlighting that only its gambling operations are legal in British Columbia and directly support provincial programs. The initiative reinforces BCLC’s $1.5B contribution to the province in 2024 amid growing competition from out-of-province operators.
North Carolina Education Lottery’s “Mr. First Tuesday” is engaging players with a social media promotion ahead of the April 1st release of new scratch-off games. Participants can comment on the lottery’s Facebook or Instagram posts, sharing how they’d indulge if they won. On April 1, one winner from each platform will be randomly selected to receive new April scratch-off tickets.
BCLC partners with local nonprofits to host a community lunch in Kamloops, providing over 200 meals and care bags at the Kamloops Aboriginal Friendship Society facility. The event supports inclusion and community engagement initiatives led by BCLC’s Diversity, Inclusion, and Belonging team.
Mega Millions revamps game starting April 8, increasing ticket price to $5 and boosting all non-jackpot prizes by 2X–10X. The new matrix improves odds, raises the starting jackpot to $50 million, and eliminates Megaplier and Just the Jackpot features.
Wisconsin Lottery issues RFP for new gaming system, warehousing, and telemarketing services, seeking a single contractor to support secure, socially responsible growth. Proposals are due May 28.
Lotterywest issues RFT to replace its Gaming and Supports System contract, with optional bids for a core gaming solution and/or digital front-end. The tender includes POS hardware, infrastructure, and support services, with proposals due by May 13.
South Dakota Lottery launches mobile cashing, allowing players to claim prizes from $101 to $5,000 through its app. Prizes are paid via ACH, streamlining claims and reducing reliance on physical offices.
Michigan Lottery launches Pool of Prosperity, its first game from the EQL Aggregator, expanding its iLottery portfolio with content from Greentube. The launch marks the start of a broader rollout of online games through EQL Games.
Florida Lottery renews its Enhanced Partnership with Scientific Games for three more years, continuing a scratch-off strategy that ranks among the top five globally. SG will provide portfolio management, logistics, analytics, and brand services to boost instant game performance and fund education.
Brazil’s state and municipal lottery group ANALOME files a legal challenge against a federal ordinance mandating the use of “.bet.br” domains, arguing it undermines local autonomy and disrupts lawful operations across subnational markets.