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“Hot 7’s” by the New Jersey Lottery, posted on March 28, 2025, spoofs steamy romance novels to promote its Hot 7’s scratch-offs. With sultry book titles and a playful tone, the ad heats up February with prizes up to $1 million.
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“CASH POP – Put a Little Pop in Your Day” by the Maryland Lottery, posted on March 10, 2025, introduces CASH POP with a fun, fast-paced spot. Players pick a number from 1 to 15 for a shot at prizes up to $2,500—four times a day.
“The Winners Club Awaits” by the North Carolina Education Lottery, posted on April 1, 2025, features a daydream-filled spa scene where new scratch-offs unlock a fantasy lifestyle. With $150 million in prizes, the ad playfully teases entry into an exclusive “Winners Club”—yellow jackets and all.
NEW Scratch-offs” by the Kentucky Lottery, posted on February 5, 2025, features contrasting pet owners Minnie and Max to show there’s a scratch-off for every style. With prizes up to $150,000, the ad encourages players to “put a little play in your day.”
“First Date – First Wednesday” by the DC Lottery, posted on February 26, 2025, uses a quirky first-date set up to promote its monthly First Wednesday scratcher launches. The ad highlights new games, new prizes, and fresh chances to win.