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“PICK Daily Games” by Florida Lottery, posted April 7, 2025, promotes the PICK suite with a minimalist, rhythm-driven spot that reinforces daily frequency and supports the education funding message. The campaign pairs repetition with a short-term Raffle overlay to encourage Advance Play engagement.
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“Loaded CASH EXPLOSION® Scratchers®” by Arizona Lottery, posted April 1, 2025, pairs a high-octane TV spot with a statewide launch event and multi-month second-chance promotion. From retail to digital, the campaign integrates experiential marketing and prize-tier excitement to fuel player engagement.
“Win a NASCAR® Race Weekend” by the Iowa Lottery, posted April 1, 2025, promotes a high-octane second-chance campaign tied to Powerball and Double Play. The ad leverages racing fandom with 75 VIP packages and a shot at NASCAR Powerball Playoff™ entry.
“Scratcher Symphony” by DC Lottery, posted April 2, 2025, uses orchestral drama to spotlight the Lottery’s first $50 scratcher. With high-stakes visuals and musical tension, the ad underscores the launch of Extreme 500X Fortune and its $2 million top prize, aligning D.C. with national big-ticket trends.
“Win up to $100,000 every 3 ½ minutes” by Georgia Lottery, posted April 4, 2025, uses podcast-style banter to spotlight KENO’s rapid-fire gameplay. The ad blends casual humor with direct messaging to position KENO as a fun, fast-paced option available every 3½ minutes.
“Jersey POP” by New Jersey Lottery, posted April 7, 2025, leans into bright visuals and playful pacing to launch a new symbol-matching scratch game. The spot breaks from traditional formats with stylized animation and a tone designed to freshen up the instant portfolio.