Our industry has known for years that in-person conversations between customers and store clerks related to lottery, including topics like new games, jackpots, or winners at the store are highly valuable, and have been proven time and again to generate measurable sales lift.
‘Asking for the sale’ at the counter is indeed one of the best ways to increase product sales, and lottery is no exception. The ongoing challenge, however, has been finding a way to put a program in place that easily captures those in-store interactions and delivers an appropriate incentive to individual store employees for engaging with their customers, allowing them to personally benefit from the program quickly and seamlessly.
Paul Guziel, CEO of Alchemy3, says: “Everyone knows just how much a short conversation about a new game, or a big jackpot can impact lottery sales at retail, but the industry has yet to implement a program that rewards that interaction in a way that retailers and their customers can appreciate. It’s seen as too intrusive, or too time-consuming to consider seriously.”
Until now, that is. Enter CHECKOUT COUNTER.
The Solution
Developed by Alchemy3, Checkout Counter is a new, personalized mobile solution that brings a fresh, tech-driven approach to clerk incentives—simple to implement, easy to manage, and designed to energize live retail engagement.
At its heart, Checkout Counter is QR code driven. The QR code allows in-store incentives to reach individual store employees, rewarding them for lottery related interactions with customers at the point of purchase. It’s also a two-way incentive solution that delivers value-added perks to clerks as well as customers. Here’s how it works:
Participating store clerks are provided ‘Checkout Counter Rewards’ sign-up packets that include a small selection of ‘wearable’ items, each of which contain their unique clerk ID embedded in a QR code. The packets may include wristbands, lapel buttons, watchband clip-ons, or similar items, all emblazoned with the same unique QR code.
To register, the employee scans the QR code off any of the items using their mobile camera. The link will take them to the Checkout Counter registration page, where they’ll be asked for a few small bits of information. The one-time process takes minutes to complete. Once registered, the clerk is ready to start engaging customers and earning rewards.
At the checkout counter (wink), the clerk invites customers to scan the QR code with their phone camera and share their experience for a chance to earn rewards or provide feedback. Once scanned, customers get a one-time prompt to enable location services for the app, validating they are indeed in the store. The interaction is logged instantly and both clerk and customer earn rewards. It’s fast, seamless, and fun, and requires little or no work behind the scenes.
Checkout Counter is designed to operate autonomously, with no system integration while embedding itself naturally into the purchase journey and store operation. It can deliver geo-located push notifications to players as they enter stores and prompt clerks with timely nudges like tips and task reminders.
The technology behind Checkout Counter ensures frictionless participation. The mobile interface is intuitive, and push notifications keep everyone engaged. Players receive prompts to ask about jackpots or new games, while clerks get reminders to highlight promotions. The solution can also reward clerks for completing activities tailored to support individual lottery objectives. For example, clerks can be rewarded for reading the latest issue of the lottery’s newsletter, or answering questions about new products or promotions. Engagement at the point of sale has never been easier.
Added Value for Lotteries and Retailers Alike
Beyond boosting sales, Checkout Counter delivers actionable insights. Lotteries can monitor engagement, track which stores perform best, and identify trends. Participating retailers stand to benefit from happier customers and motivated staff, while clerks enjoy personalized, tangible rewards for connecting with players. Because Alchemy3 manages the program end-to-end, implementation is virtually effortless. Managers simply distribute wearable kits to staff and let the system handle the rest.
The solution offers consumers a real-time opportunity to provide feedback on their experience, similar to platforms like Uber, Amazon, and Door Dash . It’s an experience quite familiar to today’s consumers with the added benefit of delivering two-way incentives.
“Checkout Counter simplifies and rewards engagement and delivers incentives for clerks and customers alike,” added Guziel. “It’s simple, intuitive, rewarding, and designed to make every lottery interaction count.”
In today’s competitive, fast-paced marketplace, programs like Checkout Counter are essential. They combine technology, human interaction, and incentives into one powerful package. Ready to make every interaction count? Click here to schedule your personalized demo and see how Checkout Counter can transform your front-line strategy!