How Hoosier Lottery’s annualized process supports success in an expanding retail landscape Need to produce 88 unique retail promotions in one year, spanning 524 weeks’ worth…
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The Florida Lottery’s Cash Pop™ launched on January 3, 2022, at the $1, $2, and $5 price points. The game has five draws a day. Players…
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The best thing about the Week For Life Scratch-Off games is that they have prizes of up to $5,000 a week, FOR LIFE. And the longer…
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By the 2nd quarter of 2021, the U.S. economy had recovered to its pre-pandemic GDP levels, surpassing all expectations formed at the onset of COVID-19. Around…
In January and February, the lotteries in Florida, South Carolina, Virginia, and West Virginia became the latest to offer players the excitement of IGT’s proprietary draw-based…
Lotto Game Sales Increase 52% with Instant Win Add For Leslie Badger, putting a new twist on traditional lottery products is nothing new. She’s worked on…
Lottery has been around for longer than one would think. The word ‘lottery’ was formed centuries ago and originates from the German word ‘hleut’, which means…
The Idaho Lottery launched a fascinating omnichannel campaign based on Alchemy3’s Cabela’s brand. They took a unique approach by intentionally downplaying the brand on the face…