When Abby Morgan, Director of Marketing & Product Development, first joined the Oklahoma Lottery almost a year ago, her director, Jay Finks, gave her a small…
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Facebook Twitter LinkedIn Montana Lottery Launches Retailer Training Video Series By Daniel Iverson, Content Manager, Montana LotteryWhile some challenges vary by jurisdiction, others apply to all…
If you ask Scientific Games’ longtime draw games expert Leslie Badger, the Fast Play category of games is a category all its own. The on-demand terminal-generated…
The latest version of IGT’s Winner’s Choice™ program harnesses iHeartRadio to deliver a blitz of promotional bang for no licensing bucks. Lotteries working with limited budgets…
It is no secret that to optimize lottery product sales at retail, standing out among the clutter is key. In fact, research shows that approximately half…
BCLC launched its sixth omni-channel ticket, 88 Fortunes, in January. “This [$5] ticket targets those who play or are interested in playing across our three channels:…
The Oregon Lottery’s winter 2023 marketing is focused on Second Chance and Mobile App adoption. “We’re dedicated to growing our 1:1 relationship with our players. The…
In June 2023, Atlantic Lottery Corp. (ALC) will launch Mega 360 as a Scratch’N Win ticket and an Instant Wins game on alc.ca. “This game will…
The New Mexico Lottery ran two big draw game promotions in the first quarter of calendar 2022. The Mega Millions Bonus Promotion began January 30th with…
A new draw game “popped” into the “Magnolia State” in the autumn when the Mississippi Lottery Corp. launched Cash Pop. There are two Cash Pop drawings…