When this magazine last wrote about Kalshi and prediction markets, in June 2025, I began it with discussing a $50 “contract” I placed on Carlos Alcaraz…
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Arizona Lottery Shelby Alessi, Director of Marketing The Arizona Lottery serves as Presenting Sponsor of the Arizona State Fair Coliseum Concert Series, providing brand visibility, PR…
By Spurrier Group Many decisions a lottery makes about their game portfolio is a bit of a bet. Whether it’s adding a new draw game, a…
For the past two seasons, Allwyn has been a proud partner of Formula 1 and the McLaren Mastercard Formula 1 Team. What drew Allwyn to F1…
For years, lottery marketing teams have often viewed experiential prizing through a simple lens: how many winners get to go. In this traditional view, “bigger” has…
By Frank Cecchini, Evoplay Everyone is drawn to the possibility of an unexpected win. It is a simple human instinct, and one that explains much of…
When Stephen Cooke joined the DC Lottery, he filled a notebook with big ideas. But, like most things, that notebook quickly got lost in the hustle…
Throughout his career, Manny Atwal has helped organizations navigate change, solve complex business challenges, and drive sustainable growth across lottery, gaming, liquor, and other regulated industries.…
For more than two decades, game indexing has given the lottery industry a shared language for performance. An index of 100 signals average sales within a…
Marco Tasso has seen the lottery business from nearly every angle, having held various senior leadership roles at Brightstar Lottery and its predecessor company, including as…