Digital Technology continues to transform retail by changing the ways of engagement for consumers, their micro-moments and their purchasing path. It is commonly accepted that the viability of retail spaces all around the world is being challenged by the rise of e-commerce, the overabundance of retail space and changes in consumer behavior. Furthermore, COVID-19 changed [...]
Marshall McLuhan popularized the saying that “the medium is the message.” Whether you call it “in-store” or “in-retail,” retail advertising is big … even during a pandemic. “Retail advertising opportunities have continued to grow, and we believe there will be continued momentum in this space,” said Alison Baker, Retail Experience Manager, Hoosier Lottery. “Several brands [...]
Instant Win Gaming (IWG), the leading supplier of digital e-Instant games to NASPL/WLA-member lotteries, congratulates the Virginia Lottery for being the first in the U.S. to launch progressive jackpot enabled e-Instant games. IWG’s progressive jackpot module combines the digital entertainment of e-Instant games with the proven excitement of jackpot-style prizing commonly associated with lottery draw [...]
OLG’s new Lightening Lotto game has “struck” at Ontario Lottery retailers with a growing jackpot that can be won instantly in-store. “Sales after four weeks are 30% ahead of expectations,” said Adam Caughill, Director, CX Design, Lottery Innovation, OLG. This game is the first in Ontario where the winning numbers are drawn daily before sales [...]
The California Lottery will be making substantial changes to how it markets holiday instant tickets as a result of COVID-19. “As one of the first states to close down in the pandemic, Californians have been navigating substantial changes to their lives, including how they shop, interact with brands, consume media, and evaluate their purchases,” explained [...]
The Pennsylvania Lottery is again offering its Second-Chance Drawing, called the $100,000 Wish List Second-Chance Drawing. It gives players a chance to enter qualifying eligible tickets to win additional prizes. Players can submit non-winning 2020 holiday-themed Scratch-Off and Fast Play tickets, as well as qualifying winning and non-winning Draw Game tickets, including Keno. “This year, [...]
The New Hampshire Lottery created a Frosty Fun holiday promotion. $2 Frosty Fun is an omni channel game, where not only new iLottery players but also existing players can enter the promo code and receive $5 free iLottery dollars with their first deposit of $10 or more. “Our marketing gurus (Maura, Sydney and GYK) created [...]
The Arizona Lottery’s holiday scratcher advertising campaign slogan in 2020 is “Give the Gift of Joy.” “We are supporting the campaign this year with a slate of highly-produced and visually stunning television commercials, directed by award winning director Maya Albanese,” said Chris Rogers, Deputy Director, Products & Marketing, Arizona Lottery. “Ms. Albanse’s work has been [...]
The Connecticut Lottery Corp. (CLC) plans to be very active on social media and digital platforms to promote its holiday campaign—“Spread a little Holiday Cheer!” The lottery’s goal is to provide as many touchpoints as possible to get its messaging to consumers. “For the first time, Connecticut will be adding a social media influencer campaign. [...]
Tina Tiny is on a quest to uncover “tiny” lottery winners. “Thousands of people win the Lottery every year in South Carolina, but unless they win millions, it’s like they don’t exist — until now . . . In MY world, tiny is BIG, so stay tuned for Tiny Stories across South Carolina with me, [...]