There is no denying that Fast Play games hold tremendous appeal in today’s fast-paced consumer-driven, Covid-recovering world. Consumers are drawn to how easily they can purchase…
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Ten years ago, when eight U.S. lotteries offered Fast Play games, annual sales hovered below $73 million (FY2011). By FY2021, U.S. sales had grown to over…
Licensed brands play a fundamental role in the game portfolio, but they are beginning to be used differently throughout the lottery ecosystem. These new roles emphasize…
They can be kooky, spooky, and altogether ooky, but the first family of gloom is more appealing than ever! The California Lottery, Mississippi Lottery Corp., Pennsylvania…
In 2007, only five lotteries sold scratch tickets for more than $20. At the time, the $20+ price point category generated about $4 billion in revenue,…
When used effectively, brands are an authentic way to connect with players and link the retail and all-important digital experience to drive lottery revenues. However, considering…
Facebook Twitter LinkedIn The top licensed brand report examines consumers’ favorite licensed brands instant games each year. La Fleur’s Magazine surveyed Alchemy3, IGT, Pollard Banknote and…
By Jeff Anderson, Director of the Idaho Lottery In my nearly 16 years as Director of the Idaho Lottery, we’ve never experienced a marketplace like we…
Drew Svitko, Executive Director, Pennsylvania Lottery “The Pennsylvania Lottery is planning to reduce the number of $1 and $2 games launched and alternate the lower price…
Barry Pack, Executive Director, Oregon Lottery “Although costs are up across the value stream to produce, distribute and market scratch and draw games, Lottery tickets themselves…