Alchemy3 Great brands do more than simply look good on a ticket, they spark excitement, tell a story, and give players another reason to engage. From…
Browsing: Magazine Feature
Among the largest instant prizes claimed in America this year, the Massachusetts and Florida Lotteries had $25 million winners. Texas had a $20 million winner. Then…
Atlantic Lottery Meredith Kidney, Vice President, Brand and Communications To celebrate our 50th anniversary and long-standing commitment to supporting local communities, Atlantic Lottery has launched Celebrate…
For all the discussion surrounding digital innovation, mobile technology, and emerging player engagement strategies, one fact remains unchanged across the lottery industry: lottery is still overwhelmingly…
Reimagining Instant Play for a Social Audience As lotteries worldwide look for ways to reach new audiences, WestLotto has introduced a product that blends traditional instant…
Atlantic Lottery is thrilled to have kicked off 2026 with the launch of our new rewards program, AL Rewards. The program is the first of its…
Global 2025 Holiday Magazine Final
Snow fell as commissioners, executive directors, marketing staff, finance personnel, agency partners, vendors, and I arrived at a beautiful resort in Vermont. It was the fall…
By Robert Tirloni, La Fleur’s Magazine When the pandemic broke out in early 2020, millions were sent home to work. Five years later, more and more…
Pennsylvania Lottery For FY25, we have been actively working on updating our Welcome Series email and text messaging flow for new signups with offers like coupons…