More than a decade ago, newspapers saw readers en masse abandon print for screens. “What happened to newspapers 10 – 15 years ago is what’s happening…
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“[$1 scratch games] have been dying.” “They’re a necessary entry point for new players.” The above quotes reflect one of the most hotly debated topics in…
Table of Contents I am kind of Sears obsessed,” Cameron Maxwell, Cofounder, Two Igloos, a retail, strategy, and innovation consultancy, said. “They were so clued in…
When Abby Morgan, Director of Marketing & Product Development, first joined the Oklahoma Lottery almost a year ago, her director, Jay Finks, gave her a small…
As artificial intelligence (AI) continues to advance, industries across the globe are feeling the impact of its transformative power. The lottery industry, steeped in tradition and…
With couriers becoming more acceptable within the U.S. Lottery Industry, a number of new companies have entered the market. Each has its own strategy and business…
U.S. Lotteries by YOY Percentage Change in 3Q22 Instant Sales The North Carolina Education Lottery (NCEL) is off to an incredible start to FY23. Their first…
What do you know about a specific player? Do you know the basket size of their last purchase? What products did they purchase together? Do you…
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