When this magazine last wrote about Kalshi and prediction markets, in June 2025, I began it with discussing a $50 “contract” I placed on Carlos Alcaraz…
Browsing: Magazine Feature
Arizona Lottery Shelby Alessi, Director of Marketing The Arizona Lottery serves as Presenting Sponsor of the Arizona State Fair Coliseum Concert Series, providing brand visibility, PR…
When Stephen Cooke joined the DC Lottery, he filled a notebook with big ideas. But, like most things, that notebook quickly got lost in the hustle…
Alchemy3 Great brands do more than simply look good on a ticket, they spark excitement, tell a story, and give players another reason to engage. From…
Among the largest instant prizes claimed in America this year, the Massachusetts and Florida Lotteries had $25 million winners. Texas had a $20 million winner. Then…
Atlantic Lottery Meredith Kidney, Vice President, Brand and Communications To celebrate our 50th anniversary and long-standing commitment to supporting local communities, Atlantic Lottery has launched Celebrate…
For all the discussion surrounding digital innovation, mobile technology, and emerging player engagement strategies, one fact remains unchanged across the lottery industry: lottery is still overwhelmingly…
Reimagining Instant Play for a Social Audience As lotteries worldwide look for ways to reach new audiences, WestLotto has introduced a product that blends traditional instant…
Atlantic Lottery is thrilled to have kicked off 2026 with the launch of our new rewards program, AL Rewards. The program is the first of its…
Global 2025 Holiday Magazine Final