With couriers becoming more acceptable within the U.S. Lottery Industry, a number of new companies have entered the market. Each has its own strategy and business…
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U.S. Lotteries by YOY Percentage Change in 3Q22 Instant Sales The North Carolina Education Lottery (NCEL) is off to an incredible start to FY23. Their first…
What do you know about a specific player? Do you know the basket size of their last purchase? What products did they purchase together? Do you…
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The New Mexico Lottery found itself in an interesting situation when its Chair of the Board, Reta Jones, presented a licensed ticket concept. “Reta is a…
Premier Lotteries Ireland (PLI) was awarded a 20-year license to operate the National Lottery in Ireland in 2014. In those six years, sales of lottery games…
The Florida Lottery’s Cash Pop™ launched on January 3, 2022, at the $1, $2, and $5 price points. The game has five draws a day. Players…
In the past decade, anyone with a phone can become a content creator. Phones and social media have fueled the creator economy, and for every hobby,…
In the past, I’ve written many festive articles in this issue, including “Death of Small Lotto” and “Dopamine: Are Video Games Hijacking Our Potential Players?” (end…