What do you know about a specific player? Do you know the basket size of their last purchase? What products did they purchase together? Do you…
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The New Mexico Lottery found itself in an interesting situation when its Chair of the Board, Reta Jones, presented a licensed ticket concept. “Reta is a…
Premier Lotteries Ireland (PLI) was awarded a 20-year license to operate the National Lottery in Ireland in 2014. In those six years, sales of lottery games…
The Florida Lottery’s Cash Pop™ launched on January 3, 2022, at the $1, $2, and $5 price points. The game has five draws a day. Players…
In the past decade, anyone with a phone can become a content creator. Phones and social media have fueled the creator economy, and for every hobby,…
In the past, I’ve written many festive articles in this issue, including “Death of Small Lotto” and “Dopamine: Are Video Games Hijacking Our Potential Players?” (end…
Fiscal 2021 (FY21) unaudited U.S. lottery traditional sales increased 17% to $94.9 billion from $80.9 billion in fiscal 2020, according to La Fleur’s Magazine. This represents…
Winnesota isn’t a place on a Rand-McNally road map. It’s a destination where winning is a reality in Minnesota. The Minnesota Lottery’s featured summer product is…