In July 2024, the Ontario Lottery and Gaming Corporation (OLG) and Lotto Max launched Thrift Drop, a promotion that allowed Ontarians the chance to buy limited-edition…
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In today’s marketplace, inclusive marketing’s success is hardly surprising. It reflects America’s ever-growing diversity. In 2020, the U.S. Census Bureau projected multiracial, Hispanic and Asian American…
Facebook Twitter LinkedIn Marketers from 11 U.S. lotteries share insights on their event strategies, including choosing the best types of sponsorships (fairs, festivals, and concerts) for…
The Dunning-Kruger effect posits that individuals with limited knowledge on a subject tend to overestimate their understanding. Ironically, the more a person learns, the more their…
If you’re one of the billions using Google Chrome, you know it tracks what you do online. Small files, dubbed cookies, record everything from purchases, searches,…
More than a decade ago, newspapers saw readers en masse abandon print for screens. “What happened to newspapers 10 – 15 years ago is what’s happening…
“[$1 scratch games] have been dying.” “They’re a necessary entry point for new players.” The above quotes reflect one of the most hotly debated topics in…
Table of Contents I am kind of Sears obsessed,” Cameron Maxwell, Cofounder, Two Igloos, a retail, strategy, and innovation consultancy, said. “They were so clued in…
When Abby Morgan, Director of Marketing & Product Development, first joined the Oklahoma Lottery almost a year ago, her director, Jay Finks, gave her a small…